Social media dynamics of Fidesz and TISZA: Engagement patterns from 8–14 November 2025

Social media dynamics of Fidesz and TISZA: Engagement patterns from 8–14 November 2025

Between 8 and 14 November 2025, Hungarian social media were dominated by content from two political groups: Fidesz and TISZA. Both maintained high levels of activity, each relying on distinct narrative and thematic strategies.

1. Scale of activity and engagement performance

• TISZA recorded higher interaction rates per post, reaching up to 9.91 percent, despite publishing less frequently and operating with moderate reach. The strongest results came from content with a clear social component.

• Fidesz led in total volume and overall reactions, but its average interaction rate per post remained lower, typically between 1 and 3 percent.

2. Dominant themes

TISZA:

• Social assistance, pensions, family policy, public health, tax reductions, education.

• Field activity: reports from local events, invitations to meetings, community initiatives.

• Formats built on storytelling, positive framing, and strong visual presentation of actions and plans.

Fidesz:

• Geopolitics involving Trump, the United States, and Brussels, along with energy security, immigration, and the war in Ukraine.

• Criticism of TISZA and narratives focused on external and domestic threats.

3. Narrative characteristics

• TISZA created positive identification around solidarity and stability. Its tone was inclusive and used social emotions such as trust, safety, and support.

• Fidesz relied on a mobilizing and confrontational narrative rooted in ongoing political and geopolitical conflicts. Themes of risk, threat, and struggle dominated.

4. Campaign messaging

• TISZA presented itself as a movement focused on repairing the state, supported by expert and civic backing. Its messages highlighted concrete policy solutions and an empathetic relationship with the audience.

• Fidesz continued its strategy of defending its record in power and its vision of national identity. Its communication leaned on narratives of threat and the need for continued governance to ensure stability.

5. Dynamics of high-reach posts

• Fidesz, 12 November 2025: a viral post by Péter Szijjártó generated 34,217 interactions, the highest result of the week.

• TISZA, 10 November 2025: a social action post gathered 21,902 interactions with a strong engagement rate of 9.91 percent.

6. Conclusion: which narrative was more attractive to algorithms

Based on engagement efficiency, format, and tone:

• TISZA offered a narrative that aligned more closely with what social media algorithms tend to reward. This was due to higher engagement rates per post, consistent audience involvement, the use of positive and inclusive content with clear social relevance, and effective use of visual formats and storytelling.

• Fidesz generated large volumes of content but with lower engagement efficiency and a strategy centered on negative mobilization, which can be less favored in organic algorithmic distribution.